Once again, Las Hormigas Negras make the California Day video
Every year, we are commissioned to film, edit and write the California Day video. This is the day for the California family to meet up to enjoy a day in a natural setting in good company.
Volkswagen Comerciales organises an event for the whole family to enjoy activities like rappelling, hiking, cycle rides, suspension bridges, tai chi, etc. but, first and foremost, to enjoy the company and remember the values that forge their ties with the California.
For many of these people, the California means freedom, disconnecting, enjoying nature, adventure… This is the set of values shared by the California family. For many of them, it was always a dream to be able to buy one, others have inherited theirs from their parents and they pass them down from one generation to the next, and others know full-well that it is their great week-end get-away.
This wonderful event was held in the Tamadaba Pine Forest in 2018, and as in previous years, Las Hormigas Negras was once again responsible for show-casing the great atmosphere of the event, the good time had by all, the true California family and the passion that they feel for these vans and the magic moments that the California offer them.
A team of two camera operators, a producer and a writer filmed the event with the best possible technical equipment and our drone. Back at the production company, great care also went into every detail of the contents and editing to create a video that showed the true California spirit, consolidating our position as one of the benchmark producers in the field of corporate videos in the Canary Islands.